The analysis and segmentation of market projecto of marketing is the starting point of any It of – us the excellent information, so that, let us can be EFFICIENT in our subsquentes shares. In the study of market and its segmentation, the choice of some 0 variable is determinative. When we initiate one I negotiate of Multinivel Marketing, that has for base an environment of relationships, also, we start to segment it soon our market, starting for making the list of our friends, later direcciona-millstones us for known ours and finally for the strangers. In all these sub-groups we have to define an adjusted profile, choosing for this, certain the demographic and econmicas 0 variable partner/, for example, age; degree of education and formation; occupation; motivations and attributing to each one value of them a pondererado value, thus allowing, to mold our message, giving bigger emphasis in a point or another one, in view of catching attention of our prospect. This is not a business stops all people, is necessary to analyze the profile of the people who connosco want to work. That is particularly, truth of my point of view in the initial phase of projecto, a time that is important terms in our first lines, people with which we identify in them, of the social and cultural seen point, therefore thus the process of learning and duplication has more hypotheses to happen faster. One I hug Sees here as a common person started